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One of the greatest challenges of the 21st century is the need for smarter, more efficient, cleaner energy. Hear how Shell refurbished a Rio favela football pitch using an innovative renewable energy solution by combining kinetic energy tiles and solar energy to create the world's first football pitch powered by player's steps.

Laurence Kemball-Cook is the Founder and CEO of Pavegen, who created the company in 2009 shortly after graduating with first-class honors in Industrial Design and Technology from Loughborough University. The idea for the product was initiated from his bedroom after his industrial placement year, escalating to the present day where Pavegen now has over 100 installations on every continent and employs 40 staff across the world.

Laurence is a frequent attendee at conferences and speaks regularly about technology and entrepreneurship. He has completed 5 TED talks, attended trade missions in China and Italy with British Prime Minister, spoke at SXSW on behalf of British and US governments and attended DMZ 2.0 with Steven Wozniak in South Korea.

Laurence has partnered with high-profile individuals such as Akon, Pelé and Will.I.Am to promote his clean-technology vision for the future and has experienced extensive press coverage including Forbes, Wired, BBC, CNN, The Times, Huffington Post and The Wall Street Journal.

Pavegen is growing and gaining global presence with Laurence at the forefront of the clean-technology revolution, illustrated through the vision of Pavegen.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam and New York stock exchanges. Shell companies have operations in more than 70 countries with businesses including oil and gas exploration and production, production of liquefied natural gas and gas to liquids, manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects.